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Writer's pictureLiam Daniels

Everything You Missed at Apple's September 2024 Event

Missed Apple’s September 2024 event? No worries! Apple rolled out several significant updates, including new iPhones, a next-gen Apple Watch, and upgraded AirPods. Here’s a breakdown of everything announced, so you don’t need to go back and watch the entire presentation.



iPhone 16 Series: Next-Level Cameras and Performance

The iPhone 16 line-up took centre stage, unveiling the iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max. Apple has made notable changes across the board, particularly in design, performance, and photography.

  • New A18 Pro Chip: Both the Pro and Pro Max models now feature the A18 Pro chipset, offering faster processing speeds, better AI functionality, and improved energy efficiency. This means a longer-lasting battery and quicker app performance


  • Larger Displays: The Pro models got an upgrade in size — 6.3 inches for the Pro and 6.9 inches for the Pro Max, along with thinner bezels for a sleeker, more immersive viewing experience​


  • Major Camera Upgrades: The standout feature of the iPhone 16 Pro models is their camera system. With a new 48MP Fusion Camera, Ultra Wide Camera, and a 5x Telephoto lens, these models boast superior photo quality, especially for wide-angle and zoom shots. For video, they can now record 4K at 120 frames per second in Dolby Vision, perfect for professional-grade footage​


  • Camera Control Button: A brand new feature, the Camera Control button, allows users to quickly access photo and video settings. It even integrates AI to help identify objects in real-time, such as plants, animals, or landmarks​



Apple Watch Series 10: Slimmer, Smarter, and Healthier

The Apple Watch Series 10 was another highlight, with a sleek new design and a host of health-focused features.


  • Thinner and Brighter: Apple shaved off 10% of the thickness in the Series 10, making it their slimmest watch yet. It also comes with a brighter OLED display, improving visibility even in sunlight


  • Health Features: Expanding its health-tracking capabilities, the Series 10 introduces sleep apnoea detection, a significant step forward in sleep health monitoring. This joins other features like ECG, blood oxygen tracking, and fall detection


Apple Watch Ultra 2: Bold and Refined

While the Apple Watch Ultra 2 didn’t see many functional updates, Apple has introduced a Satin Black Titanium finish, giving the premium smartwatch a fresh, rugged look. The Ultra 2 remains a durable and feature-rich option for athletes and adventurers


AirPods Compact, Powerful, and Feature-Rich

Apple also unveiled the AirPods 4, boasting several enhancements that elevate the audio experience.


  • Smaller Design, USB-C Charging: The charging case is now more compact and uses USB-C instead of the Lightning connector, aligning with Apple’s shift across its devices. The AirPods themselves are more ergonomically designed for better fit


  • Active Noise Cancellation: Some models now include active noise cancellation (ANC), making them ideal for blocking out unwanted background noise. Whether you’re commuting or working from home, the AirPods 4 ensure clearer, crisper sound


  • Personalised Spatial Audio: A standout audio feature, Personalised Spatial Audio, tailors the sound experience to the user’s unique ear shape, creating a more immersive listening experience



AI and Software Updates

Apple is also betting big on AI, with the event showcasing its latest software advancements.


  • Apple Intelligence: This new AI-powered feature is designed to help users identify objects and elements through their cameras. Whether it’s recognising a rare plant or identifying a landmark, Apple Intelligence integrates smoothly into the iPhone experience


  • iOS 18: The next iteration of iOS offers improved privacy features, better Siri integration, and AI-powered photo editing. The update also includes new widgets and multitasking improvements, providing users with even more control over their devices​


Final Thoughts

If you missed the event, Apple’s focus this year was on refining the iPhone with top-tier camera capabilities, introducing a slimmer, smarter Apple Watch Series 10, and upgrading the audio experience with AirPods 4. Whether you're a photography enthusiast, fitness lover, or just looking for better sound quality, there’s something for everyone in this year's lineup. And with the company’s growing emphasis on AI and health, it’s clear that Apple is pushing its devices beyond simple hardware improvements.


Apple continues to build on its tradition of delivering cutting-edge technology, blending sleek design with functional upgrades that make everyday life a little easier — and a lot more enjoyable.


This detailed breakdown should help anyone who couldn’t tune in to the event get fully up to speed with Apple’s latest releases. Stay tuned for more insights as these products hit the shelves!



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